The first thing you have to figure out is:
At the very least, you need a site to post information (images and text) to the public along with a contact form. The free trial version of your website allows you to build that kind of site very quickly and easily. However, most people will want a bit more from their website, especially where design is concerned.
Getting your site to reflect your style is a critical first step in cutomizing your website. Selecting the color scheme, logo, fonts and images for your website will determine the flavor, or mood of your site and have an impact separate from the content.
The funcionality of your website will be the most important factor in determining which type of site to select. If you need ecommerce...Joomla. If you need pictures and text for a birthday party invitation...Standard.
See the chart below for a comparison.
